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NBLN Creatief Advies B.V. logo
van idee tot product

NBLN
CREATIVE CONSULTANCY
THE NETHERLANDS

• Strategische product- & conceptontwikkeling
• DOELGERICHTe sourcing wereldwijd
• Merk- & stijlpositionering
• Trendanalyse & marktinzicht
• Kleur- & materiaalstrategie
• Branding & storytelling
• Collectie-opbouw & assortimentsstrategie
• Creatieve DIRECTIE van idee tot winkelvloer
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© 2025 NBLN Creative Consultancy.com

creatieve richting

De uitdagingen van vandaag;
  • Onbalans in collectieopbouw en onduidelijke stijlsegmenten.

  • Verouderde prijspiramide en collectiematrix die niet meer aansluiten op de doelgroep.

  • Ontwikkeling op afstand vereist meer strategische voorbereiding.

  • Hoge transportkosten vragen om scherpere assortimentskeuzes.

  • Monsterontwikkeling vraagt tijd en middelen, vaak zonder rendement.

  • Te veel items presteren onder de norm of zijn voorbij hun levenscyclus.

  • Uw doelgroep mist de waarde van een zorgvuldig samengestelde collectie.​

 

NBLN Creativiteit Consultancy helpt uw merk focus en impact terug te brengen.

© 2025 NBLN Creative Consultancy.com

Uw uitdagingen
Onze oplossingen

TOTALE ONTZORGING!

MARKT
KENNIS
IDEEËN

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ADVIES
ACTIE PLAN
TIJDSPAD
DNA
PROFIEL
TREND
ANALYSE

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CONCEPT
ONTWIKKELING
PRODUCT
ONTWIKKELING
NETWERK
PRODUCENTEN
COLLECTIE
BRANDING
LAUNCH!

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COLLECTIONEREN
  1. Innovatieve ideeën die verrassen; Wij brengen frisse, creatieve invalshoeken die uw collectie onderscheidend en relevant maken.

  2. Concepten die uw klant raken; We ontwikkelen spannende, doelgroepgerichte items die beleving toevoegen en koopkracht activeren.

  3. Consistente stijlbeleving; Met visuele richtlijnen creëren we herkenning voor klant én team.

  4. Ontwikkeling met impact; Wij creëren unieke artikelen die perfect aansluiten op uw merk-DNA qua design, prijs, kwaliteit en uitstraling.

  5. Een overzichtelijke collectiematrix; We brengen structuur in uw collectie met een heldere balans tussen stijlen, prijspunten en functies.

  6. Professionele ondersteuning op afstand; Van briefing tot specificaties: wij nemen de volledige productontwikkeling uit handen.

  7. Gerichte groeistrategie; We signaleren kansen en vertalen die naar een concrete roadmap voor duurzame groei.

  8. Projectmanagement met focus; Van idee tot lancering: wij ontwikkelen een actieplan met haalbare deadlines en budgetbeheersing.

  9. Een merk met betekenis én beleving; Wij helpen u bouwen aan een merkverhaal dat uw klant én de eindconsument raakt en bindt. 

10.  Altijd oplossingsgericht; Wat de uitdaging ook is – wij denken in mogelijkheden. Resultaatgericht, met visie én creativiteit.

ONZE 10 BEST MOGELIJKE OPLOSSINGEN VOOR UW COLLECTIE ÉN MERK

NBLN creatief adviesbureau

© 2025 NBLN Creative Consultancy.com

Gallery
NBLN Creative Consultancy B.V sourcing-furniture-industry-in-Vietnam

Sourcing with a specialization in import from Vietnam, offering capabilities for mass production.

Redefining the iconic Boerenbont pattern

Contemporary twist of the iconic 'Boerenbont' pattern – preserving its recognizable charm while translating it into a modern visual language and color palette.

NBLN Creative Consultancy B.V sourcing collectables

idea, concept developments and branding for the Santaville 2024 collection

NBLN Creative Consultancy B.V sourcing specialised Vietnam

A large network of reliable suppliers in Asia

NBLN Creative Consultancy B.V product development collectables

idea, concept developments and branding for the Santaville 2024 collection © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development teapot

Design and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development multifunctional plant stands

Design of multifunctional plant stands. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development pottery

Surprising design pot series © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development pots & vases

Surprising design pot series © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development teapots

Shaping and engineering contemporary tea concepts. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development mini prelit trees

Innovative ideas for prelit artificial Christmas trees © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V ideation collectables

Contemporary and original items for the brand Santaville. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development ceramic pots & vases

Design in concept of pottery © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development & branding collectables

idea, concept developments and branding for the Santaville 2024 collection © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development candleholder

Pure design of ceramic candlesticks © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V brand development collectables

Branding, concept development and the exclusive Santaville collection of collectibles © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development and technical elaboration

Scandinavian design in a contemporary concept. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V sourcing Vietnam

Sourcing specialist in Vietnam with 200+ suppliers in homedeco and lifestyle. Expertise in ceramics, polyresin, polystone, polyfiber, cement, metal, wood, veneer, basketry, and paper pulp—crafted into pots, home décor, and (small)furniture.

NBLN Creative Consultancy B.V sourcing-trading-exporting-furniture-goods-vietnam

Sourcing specialist in Vietnam with 200+ trusted homedeco suppliers. Already embraced by leading retailers like Zara Home, Pottery Barn, Aldi, TJ Max and John Lewis.

Many years of senior experiences

Working for A class international companies and additional tasks for Nimeto Utrecht a creative education.

Connecting the world!

Creating collections worldwide with a strong network of reliable partners

working on the spot

come to perfect solutions together with the supplier and develop your new collections.

NBLN Creative Consultancy B.V concept development teapot and mugs

Shaping and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

fine-tune the first samples with the supplier

A small detail can make a big difference between success and an average item. copyright; NBLN Creative Consultancy B.V.

Gina Da design

Design and product development of concepts for the set table and homedeco. © NBLN Creative Consultancy B.V.

Concept for a top brand store

Initial concept for a high-end brand experience center covering events, jewelry, tastings, and more. © NBLN Creative Consultancy

concept for a top brand store

Initial concept for a high-end brand experience center covering events, jewelry, tastings, and more. • © NBLN Creative Consultancy

advisory additional tasks for NIMETO Utrecht

Active member of Nimeto’s Advisory Board, Innovation Council, External Examination Committee, and Guest Lecturer for the Excellence Program.

Moodboard for seasonal tableware

Sparkling and colorful moodboard for a tableware collection • © NBLN Creative Consultancy

Moodboard casual bed linen

Moodboard 'casual' for a German home fashion brand • © NBLN Creative Consultancy

kidsconcept Intratuin HQ

children's concept for outside playing, trampoline, playhouse, birdhouse, play cushion, boots, garden tools, picnic table etc etc • © NBLN Creative Consultancy

BREDEMEIJER GROUP

Shaping and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

DNA Fair Trade collection

DNA profile for a contemporary, sustainable collection built on fair trade values. • © NBLN Creative Consultancy

Concepting

Unveiling the first samples of our debut fair trade collection for mass retail!

Sustainable concept

Innovative furniture concepts for plants, seamlessly crafted to fit a sustainable retail vision. • © NBLN Creative Consultancy

NBLN Creative Consultancy Mood

Inspiring moodboard shaping the spirit of a new outdoor collection. © NBLN Creative Consultancy

VANCOUVER tableware series

• ML living tableware • 4 plates • 4 bowls and a mug • handcrafted outlook, executed with reactive glazes • © NBLN Creative Consultancy

HEMA Amsterdam

Distinctive concept ideas for HEMA. © NBLN Creative Consultancy

NBLN creative consultancy DNA urban

DNA profile with concepts for "shared dining" © NBLN Creative Consultancy

SYDNEY tableware series

A refined tableware set — plates, bowls, and a mug — brought to life with rich, reactive glazes. • © NBLN Creative Consultancy

Design NBLN Creative Consultancy

Distinctive product development for stackable cutting boards. © NBLN Creative Consultancy

NBLN creative consultancy finishes

Inspirational guidance for a ceramic collection. © NBLN Creative Consultancy

NBLN creative consultancy DNA profile new lifestyle brand

DNA profile for Intratuin HQ the Netherlands © NBLN Creative Consultancy

NBLN • moodboard modern style

Inspirational moodboard for a modern atmosphere © NBLN Creative Consultancy • for inspirational use only!

NBLN creative consultancy Bongo fibrestone pot

Designing and developing of in- & outdoor pots. © NBLN Creative Consultancy

NBLN Creative Consultancy moodboard

Style guidance for a retail collection. for inspirational use only! © NBLN Creative Consultancy

NBLN Creative Consultancy OPERA

Concept of lifestyle items for a lifestyle brand © NBLN Creative Consultancy

• 2016 ESSENZA premium line

Creative direction of the ESSENZA premium line. © copyright and styling; Essenza Home B.V. photography; Alexander van Berge

Creative direction Essenza Connect

Streamlining the collection from 244 to 72 SKU's, ESSENZA introduces a new bath line featuring a blend of textures and structures. Subtle colors and textures that effortlessly mix and match. © Copyright and Styling: Essenza Home B.V.

Design MICA Tusca pot

A timeless classic: millions of pots sold! Design and product development of the iconic Tusca shape for the Mica brand.

Appearance new Edelman building

2014 - Created mood boards for the atmosphere, materials and look of Edelman B.V.'s new building.

2015 New building Edelman B.V.

Creative appearance, material and color use for the new showroom • offices • restaurant of 8800m2 for Edelman B.V.

Sourcing and product development

Working directly with leading suppliers in Asia and Europe to create exclusive home deco collections.

NEEM CONTACT OP!

contact

NBLN Creative Consultancy BV

Gouda, Nederland

MOB: +31 6 2013 9314

eric.nobelen@nbln-creativeconsultancy.com

  • LinkedIn - White Circle

Dank voor uw bericht, ik zal deze zo snel mogelijk proberen te beantwoorden. Met vriendelijke groet, Eric Nobelen

• Kamer van Koophandel: 73394165 • BTW-nummer; NL859509485B01

© 2025 NBLN Creative Consultancy.com

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